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Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. A remarkable logo stand to a remarkable company identity.
Benefits of a Business Logo
To Brand Yourself
You need a logo in order to build an image and a brand that is greater than your individual identity.
To Give Clients a Sense of Stability
You may not have been in business “since 1908,” but if you have invested in your identity, you are more likely to remain firm and relevant in the eyes of your customers.
To Explain an Unusual Line of Business
If your business is nontraditional or in a hard-to-explain industry, a logo can help to clarify exactly what it is that you do.
To Comply With Expectations
In some industries, a logo is just expected. In the creative services industry especially, having a logo is an industry standard.
To Stand Out in Your Field
A well-designed logo and an identity system can put you far above the competition, especially when paired with a strong marketing programme.
To Be More Memorable
Forty percent of people better remember what they see than what they hear or read. So a good logo makes people remember quicker.
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